Challenge: Client 1 is a disruptor in the non-profit economic and business development space. They struggle with cohesive branding and thus, lack social media strategy to reach their markets.
Solution: As their Social Media Manager, I built their brand kit, created a robust social strategy with corresponding visual content, geared towards, promoting their mission, events, webinars, announcements, and a new membership model.
Results: In applying my tailored strategy, Client 1 experienced tremendous growth, garnering 600+ followers within four months and a 6% MoM increase in social traffic across all channels.
Challenge: Client 2 is a niched online magazine tailored towards providing parents with expert advice across adoption, conception, pregnancy, and more. Client 2 needed full-time social media strategy support and management.
Solution: As their Marketing Lead, my mission was to drive a strategy that curated and promoted industry-leading content on their website and social media channels. I enlisted authors with expertise to write articles, design corresponding social media content, and built/managed a full editorial calendar complete with this strategy, copywriting, graphics, and hashtags for their existing social channels.
Results: Client 2 is now a well-known online magazine, successfully contending with global brands twice their age. Client 2 experienced a considerable uptick in social views and impressions across their social channels, averaging 2.9 million monthly views during my tenure.